In preparation for a client meeting we started to map our communication vehicles. We quickly discovered a few things..
- that the notion of a clear hierarchy is fading
- the sheer number of outlets surprised even us.
- you can no longer approach communication in a linear fashion.
- the constant is change
The process of the analysis was rewarding for us providing evidence of a position that we espouse to our clients- Classic paradigms are becoming obsolete.
We owe credit to Edward Tufte, who gives us inspiration through his poetic books on information and communication.